The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom
David Kupelian
The Marketing of Evil is bold, clear-headed, cutting-edge look at temptation, the ancient art and science of making evil look attractive. In this courageous and thoroughly researched book, David Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country. And he shows how the moral confusion that has permeated the West since the 1960s has made Americans ripe for their deception of the highest order.
In our lifetimes things that once were almost universally abhorred have been packaged, perfumed, gift-wrapped, and sold to Americans by soulless marketers who skillfully played on our deeply felt national values of fairness, generosity, and tolerance. They have persuaded us to embrace as enlightened and noble many ideas and policies that until now have always been regarded as corrupt, vile, self-destructive, or false.
No quarter is given in this riveting, insightful tour through the psychological underworld of modern America. From the federal government to the public school system to the news media to the hidden creators of "youth culture"—even institutionalized religion with its leftist political agenda, "drive-through salvation," and sexual-predator clergy—nothing is exempt from the spotlight of Kupelian's journalistic inquiry.
Although it often appears that grassroots, spontaneous uprisings of neglected or persecuted minorities wanting to breathe free were the basis of many of these movements, few people realize that in actuality America was "sold" on all of them. Audacious, boldly deceptive public relations plans that relied on outrageous lies, many of them laid out by Harvard-trained marketers, have been employed. And today giant corporations routinely infiltrate young people's social gathering with undercover "culture spies" in order to develop the data that underlie clever marketing strategies to lead children into ever more debauched forms of "authentic self-expression." Why? To create new markets to increase the bottom line.
Are Americans inherently more morally confused and depraved today than in previous generations? No, says Kupelian. But they have been taken in by some of the most stunningly brilliant and compelling marketing campaigns ever devised, strategies that exploit the weaknesses in all of us that invite such deception.
 | DAVID KUPELIAN is an award-winning journalist and vice president and managing editor of WorldNetDaily.com, the Internet's largest independent news Web site. He is also a popular columnist for WorldNetDaily and the driving force behind the acclaimed monthly WHISTLEBLOWER magazine. |
$24.95, Hardcover
ISBN-10: 1-58182-459-9 (Hardcover)
ISBN-13: 978-1-58182-459-9 (Hardcover)
Hardcover Currently Available
